Salt Shop

Jessica Wilson, Owner & Founder

Jessica Wilson started SALT in April of 2016. SALT is inspired by the oceans saltwater and her home of Salt Spring Island. Two things that keep her calm and grounded. Wilson was raised on the sea, whether it was sailing through it or exploring it’s depths, coastlines, and creatures, it always made it a priority to interact with it in some way. Her approach to business is pretty simple - put your people first and do good for the planet. Wilson wants people to feel good in their clothes and be excited that there are fashion choices that can do right by the world and its oceans.


With no formal design or business training, she has created a brand that allows her team to raise awareness around living consciously, and producing clothing that is kind to the planet and the people who wear it. Her work is dynamic, collaborative, and challenging - and she wouldn’t have it any other way. Wilson approaches all aspects of life and business with compassion. She wants everyone to be in touch with their joys, their fears, and to pursue their dreams.

This video was made possible by Canada's Department of Fisheries & Oceans, Habitat Stewardship Program for Aquatic Species at Risk